Content Strategy
Parent Lab
I led the content strategy for Parent Lab’s premiere attachment-based app, Era, diversifying their content types into quizzes, guides, and personalized insights. My work directly resulted in higher completion rates and positive user feedback. I also led Parent Lab’s strategy for thoughtfully incorporating AI into Era’s educational content.
The Bold Italic
As Editor-in-Chief, I shaped the visually-and storytelling-driven digital publication's editorial mission, elevating it to become a cultural cornerstone in San Francisco. My leadership grew site traffic by over 200% and expanded its influence into major markets like Los Angeles and New York, earning coverage from national outlets such as Today.com.
American Press Institute
API contracted me to write and research a best practices strategy to help newsrooms across the country engage digitally-savvy millennial audiences. My work sparked discussions on content innovation and the future of journalism at industry conferences.
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Copywriting & Editing
Airbnb
I collaborated with a team of editors to create and refine over 2,500 SEO-optimized travel guides and Unique Stays profiles, contributing to a 12x increase in top keyword rankings and generating ~100 weekly bookings through high-quality, engaging content.
The Shift Network
I created targeted content for a wellness-seeking audience, driving conference registrations and engagement through newsletters, landing pages, and audience-specific messaging.
Lean Startup Co.
I helped drive Lean Startup conference attendance through blog posts and newsletters. Originally contracted as a marketing copywriter, the company eventually asked me to become their editor-in-chief and program chair, where I helped coach speakers giving talks on innovation at Lean Startup conferences.
Public Speaking
Live Events
As a recognized speaker on media innovation, I’ve shared insights on content strategy at major conferences such as ONA15 and ASNE, and served as emcee for the 2015 Lean Startup Conference.