Hi, I’m Jennifer Maerz, a champion for change makers and creative types.
I love writing about groundbreaking ideas that gain traction to become influential forces — as, say, wellness rituals, music movements, or new media approaches. I’m always searching for the spark in a concept, guiding my audience toward something bigger than themselves. Sometimes those journeys are literal (I’m an avid road tripper with a background in travel writing). Other times, they’re conceptual (when I’m writing about workplace transformation or tackling stubborn parenting challenges). I write for those seeking clarity, connection, and a deeper sense of potential, from my home in Portland, OR.
My Work
Copywriting & Editing
I've worked with leading brands such as Airbnb, where I collaborated on SEO-optimized content that contributed to a 12x increase in top keyword rankings and boosted weekly bookings. At Lean Startup Co., I led content marketing efforts that drove engagement and increased conference attendance for their international innovation events. With The Shift Network, I created targeted content that connected with a wellness-seeking audience, driving conference registrations and boosting engagement.
Content Strategy
My content approach blends design thinking with years of editorial expertise, ensuring that every piece of content resonates on a personal level. I believe that content should not only inform but inspire, helping audiences feel connected and understood. At The Bold Italic, I elevated a Gannett-owned digital publication to become a cultural cornerstone in San Francisco, growing site traffic by over 200%. At Parent Lab, I led the creation of an interactive learning experience for parents, boosting completion rates and personalizing the connection to our content.
Feature Writing
I’ve covered a range of lifestyle topics, including wellness, pop culture, parenting, and travel. My journalism has appeared in local and national outlets, including Rolling Stone, Money, Cosmopolitan, Romper, and San Francisco Chronicle.
Testimonials
“Jennifer is an exceptional content strategist and leader. She has the ability to distill complex and ambiguous ideas into actionable, relatable, and most importantly, enjoyable pieces of content across multiple mediums. She is also terrific at executing against tight deadlines with an optimistic and resilient attitude. She was great fun to work with - authentic, a treasure trove of knowledge, and incredibly compassionate.” — Helen Fang, Product & Digital Marketing Leader
“Jennifer is an excellent writer, marketing leader, and quick-thinking strategist. She's versatile, learns quickly, and adapts nimbly to the constantly changing marketing landscape. She's a smart, intuitive, and gifted marketer.” — Anita Teresa Boeninger, Marketing, Comms & Events Executive
“Jennifer has a rare blend of high-level strategic acumen and a scrappy ability to tackle tasks, and she’s incredible at scaling her attention up and down, zooming in and out to plan and execute in the same periods.” — John Gilmore, Parent Lab
Let’s Connect
Interested in working together? Fill out the form and I’ll be in touch soon.